Technology

Use Case

Real Example

Risk

Cost-Benefit Analysis (with Numbers)

Artificial Intelligence (AI)

Personalized product recommendations

Amazon’s AI suggests products based on user behavior

Over-reliance on algorithms, privacy concerns

Cost: $500K–1M/year. Benefit: Increases conversion rates by 20–30%, boosts AOV by 15–20%

Machine Learning (ML)

Customer churn prediction & retention

Netflix uses ML to predict churn and personalize content

Misleading signals, data drift

Cost: ~$300K/year. Benefit: Reduces churn by 10–15%, saves $10–25M in subscriber revenue

Generative AI

Ad copywriting, blogs, and visual creatives

Coca-Cola uses OpenAI’s GPT for marketing content generation

Quality inconsistency, brand misalignment

Cost: $20–50K/year/team. Benefit: 60–70% reduction in content turnaround time, 3x scale in output

Augmented Reality (AR)

Interactive product experiences (try-before-you-buy)

L’Oréal’s AR app for virtual makeup trials

Device dependency, UX issues

Cost: $100–200K/project. Benefit: Boosts engagement by 80%, increases conversion by 20%

Virtual Reality (VR)

Immersive brand storytelling & virtual events

IKEA’s VR showroom experience

High production cost, low repeat use

Cost: ~$250K. Benefit: Improves brand recall by 30–50%, generates 2–3x more time spent per user

Natural Language Processing (NLP)

Social listening and sentiment analysis

Hootsuite uses NLP to track brand sentiment

Misinterpretation of sarcasm or slang

Cost: $50–100K/year. Benefit: Real-time PR management, 25–30% faster response to brand crises

Chatbots (AI + NLP)

Customer engagement and support automation

H&M’s chatbot handles basic product inquiries

Poor personalization, escalation delays

Cost: $10–30K/year. Benefit: 40–60% reduction in human support cost, 24/7 availability

Blockchain

Ad fraud prevention and transparent influencer contracts

MadNetwork ensures ad delivery transparency

Adoption resistance, scalability

Cost: ~$500K setup. Benefit: Reduces digital ad fraud losses by up to 30%

IoT

Hyperlocal & real-time marketing (e.g., smart shelves)

Coca-Cola vending machines sending promo alerts

Data overload, privacy

Cost: $50–100/device. Benefit: Improves campaign targeting, increases impulse purchases by 10–15%

5G

High-speed video content, live interactive campaigns

Nike’s 5G-enabled real-time AR campaigns in China

Infra limitations, high initial cost

Cost: Infra + media ~$1M. Benefit: Enables immersive campaigns, improves video engagement by 50%