Framework

Explanation

Industry Example (Real Case Study)

5C Analysis

Evaluates Company, Customers, Competitors, Collaborators, and Context to understand the strategic situation.

Apple’s iPhone launch in India: Analyzed customer preferences (price sensitivity), competitor offerings (Samsung, Xiaomi), local regulations (context), and partners (Airtel, Reliance Jio).

4P Marketing Mix

Focuses on Product, Price, Place, and Promotion to shape the marketing strategy of a product or service.

Amul during COVID-19: Focused on product (milk-based immunity drinks), price (affordable), place (expanded rural reach), and promotion (social media, patriotic branding).

BCG Matrix

Classifies products into Stars, Cash Cows, Question Marks, and Dogs based on market share and growth rate.

Hindustan Unilever (HUL): Surf Excel as a “Cash Cow”, Pureit as a “Question Mark”, and Horlicks after acquisition as a potential “Star” in health food.

Porter’s 5 Forces

Analyzes competitive forces: threat of new entrants, threat of substitutes, bargaining power of buyers, suppliers, and industry rivalry.

OYO Rooms: Assessed rivalry (MakeMyTrip, FabHotels), supplier power (hotel owners), buyer power (price-sensitive travelers), new entrants (Treebo), and substitutes (Airbnb).

SWOT Analysis

Identifies internal Strengths and Weaknesses, and external Opportunities and Threats to guide strategy.

Tesla: Strength – brand & technology, Weakness – high prices, Opportunity – EV incentives in India/Europe, Threat – increasing competition from BYD, Rivian, and legacy automakers.

Ansoff Matrix

Guides growth strategy by mapping options: Market Penetration, Product Development, Market Development, and Diversification.

Netflix: Entered mobile-only subscription model in India (Market Development), launched Netflix Games (Diversification), and created original Indian content (Product Development).

PESTLE Analysis

Examines macro-environmental factors: Political, Economic, Social, Technological, Legal, and Environmental.

Amazon India: Evaluated new e-commerce rules (Political), COVID-19 impact (Economic), digital payments adoption (Technological), and sustainability goals (Environmental).