1️⃣ Clarify the Problem

• Ensure that you’ve correctly understood the problem before jumping to conclusions.
• Ask questions like: Is the issue company-specific or an industry-wide trend?

2️⃣ Define the Core Issue

• Is it a product problem, a market shift, or operational inefficiency?
• Narrow down the root cause.

3️⃣ Use a Structured Framework

• Apply the Four Ps (Product, Price, Place, Promotion) to analyze different angles.
• Alternatively, use a first-principle-based structure to break down the issue.

4️⃣ Deep Dive into Insights

• The real issue? It wasn’t pricing or product quality.
• The company’s competitors were running village-level trade fairs, offering live demos and financing options—something this company wasn’t doing.

5️⃣ Recommend Actionable Solutions

• Suggest:
  • On-ground marketing campaigns
  • Trade fair participation
  • Financial partnerships to regain market share