The Secret to Acing Interviews: It’s All About How You Frame Your Story

Atul (Name changed), a talented MBA student with a background in marketing entrepreneurship, walked into a mock interview. He was asked to share his journey.

Atul’s Original Response:

“I accidentally fell into the marketing industry after my bachelor’s.”

Atul continued:
“But over time, I grew to love it and chose to dedicate myself to making an impact.”

Where He Missed the Mark:

While Atul’s answer was authentic, the phrase “I fell into this industry” set a negative tone. Even though he recovered well, those first few words subtly undermined the strong, intentional narrative he could have led with.

How He Could Have Framed It:

“I’ve been passionate about making a difference in marketing. My journey began when I joined a small marketing agency, and I’ve since chosen to build impactful solutions for my clients.”

👉 Same story—but the shift in tone creates a stronger, more confident impression.

Takeaway:

In interviews, maintaining a positive narrative is more than just avoiding negativity—it’s about framing your experiences to showcase:
✅ Growth – How you’ve evolved professionally.
✅ Intent – Why you made the choices you did.
✅ Optimism – Your excitement about the future.

Remember:

The way you tell your story isn’t just about impressing the interviewer—it’s about showing them why you’re the best fit for their team.