Career Opportunities in E-commerce Industry

The Indian e-commerce industry has witnessed exponential growth in a short span of time. Several factors have contributed to this growth, including advanced mobile technology, affordable internet data, and government policies like the Digital India campaign, which played a crucial role. With players such as Wal-Mart and Amazon investing in the Indian market, consumers in India are in for a shopping treat.

With such rapid growth, it’s no surprise that the industry offers many career options. Some of the popular choices are Product Management & Marketing, Supply Chain Management, Category Management, Customer Acquisition, Pricing and Profit management, Customer service, and many other positions.

Pallavi Palkar, National Head of Tier 2 cities at Bigbasket.com, says, “Good problem-solving, attention to detail, data focus, along with a genuine interest in your organization are key factors for having a successful career in the e-commerce industry.”

Considering that the industry dynamics are changing at a rapid pace, here are some interesting skill sets you will gain by working in this industry.

You will wear various hats

While climbing the career ladder in the e-commerce industry, apart from making management decisions, one will be constantly exposed to product marketing, supply chain management, customer acquisition, and new methods of retaining customers. You will gain multiple levels of experience in a short span of time.

Real-time experience and real-time results

Since this is a fast-growing space and customers change loyalties at the drop of a price, staying competitive requires constant innovation and customer engagement. This means coming up with new value propositions and implementing changes across all functions such as product categories, UI/UX, delivery, marketing, and payment mechanisms that show immediate results since customers react to these changes instantly. Thus, the results are real-time, and you will face success and failures in a short duration of time.

The playfield for creative minds

Customers will visit your site/app only if there is compelling content, high-quality product images, and excellent product descriptions. This means having excellent content writers, photographers, and web designers are key to ensure customers visit the site/app and make purchases. Since customers can’t physically touch and feel the products, the quality of content and presentation become crucial factors in convincing them to buy the product. This allows creative minds to showcase their talents and come up with the most convincing ways to present the products.

Tridev Kundu, Senior Manager, Supply Chain Design, Flipkart “There are many career options available, however, having strong domain knowledge for niche roles like Finance, Product, or Design is a must. Along with that, problem-solving ability with a structured approach to break down problems are some of the skills that one is expected to have in this industry.”

Some of the other perks of joining this industry include traveling, attractive pay packages, and employee stock options. The work hours are demanding, especially during sale days. Due to the rigorous and dynamic nature of work, employees have great exit options.GoCrackIt MeetUp on Ecommerce Trends and Opportunities