The growth of Zepto also comes in the global background of Q-Commerce companies gaining phenomenal growth. Globally, Q-Commerce as a format has already picked up a lot of investments. For example, this format is there in China for last 5-7 years with the likes of companies such as Miss Fresh, Dingdong Maicai and Meituan Maicai . In last two years several companies have emerged and/or grown exponentially in Euorope/U.K. (like Getir, Gorillas, Flink, Zapp, Jiffy and Cajoo) and US (like GoPuff).

Gorillas, a Germany based Q-Commerce firm has become the fastest European startup to achieve the unicorn status in just 9 months from inception (which was May’2020). As per its website, it delivers 2000 items in more than 60 cities, including Amsterdam, London, Paris, Madrid, New York, Milan and Munich with a diverse team of more than 14,000 employees globally and built more than 200 warehouses across 9 countries.